We all know that not all friends are equal. And that friendships evolve and change — sometimes in an instant. Within the lovely people in your life that you consider close, there is a special place for those who have shown you something that most other people don’t get to…

Crafting a successful pitch deck is no easy task for any startup. The first hurdle is usually a matter of resources — a good deck won’t come together in one afternoon, and a great deck will need thoughtful creative direction to be engaging and on-brand. It’s also really, really hard…

When you start freelancing, you’re giddy with the possibilities in front of you. Doing the work you love, setting your own schedule, saying goodbye to the rats on the subway. But you’re also quickly overwhelmed by the daunting prospect of, well, finding work, and the instability of good months and…

Many entrepreneurs don’t know where to begin when it comes to their brand strategy. Not being a branding expert doesn’t mean you should leave it all to someone else. When clients come to us with vague ideas about their vision or bring up the dreaded “you guys are the experts…

When my oldest was born ten years ago, I had just transitioned to running my own business from home full-time. I wasn’t sure if it would be a permanent move, or if I’d go back to a 9 to 5 at some point. I just knew I wanted to be…

The process of naming your startup is similar in a way to choosing a name for a baby. You’re going to be very emotionally invested, have very strong opinions, and it will be near impossible to take an objective approach. Just like you would with a child, you will also…